Screenwriting Advice From The Past: The Kinds Of Stories That Sell [Part 4]

“Few people like to cry, but every one likes to laugh. Therefore, the story with many laughs has a hundred fold better chance than the one which deals with little Eva’s sad demise.”

If you are a screenwriter, you should know about Anita Loos. Loos was one of the most influential writers in the early stages of American cinema, associated with 136 film projects per IMDb.

Married to writer John Emerson, the pair wrote one of the first books on screenwriting in 1920: “How to Write Photoplays”. I have been running a weekly series based on the book.

Today: The Kinds Of Stories That Sell [P. 74–75]:

People do not want very tragic stories which depress them for the next twenty-four hours. Hence, the necessity for a happy ending in most stories. Few people like to cry, but every one likes to laugh. Therefore, the story with many laughs has a hundred fold better chance than the one which deals with little Eva’s sad demise.

So the established pattern that movies generally have to have “happy endings”? That goes back decades. Indeed there’s an old Hollywood saying I heard years ago: “Give ’em what they expect, then give ’em what they want.” So you write an ending that’s sad, then top that with a happy ending.

Here is a classic example: The ending of Homeward Bound: The Incredible Journey:

“It was too far. He was too old.”

Then…

“Oh, Peter. I worried about you so.”

Give ’em what they expect, then give ’em what they want. A happy ending.

Tomorrow: More screenwriting advice from the past.

You can read “How to Write Photoplays” via Google books online here.

For the rest of the series articles:

Introduction
Getting Ideas
Conflict and Crisis
Situation
Theme
Star Sympathy
Action: Part 1
Action: Part 2
Action: Part 3
Action: Part 4
Action: Part 5
Story Synopsis
Continuity: Part 1
Continuity: Part 2
The Title
Marketing the Script
Writing for the Camera
Scenery for Scenarios
The Actor’s Angle: Part 1
The Actor’s Angle: Part 2
Character On The Screen: Part 1
Character On The Screen: Part 2
Character On The Screen: Part 3
Character On The Screen: Part 4
The “Interest”: Part 1
The “Interest”: Part 2
The Kinds of Stories That Sell: Part 1
The Kinds of Stories That Sell: Part 2
The Kinds of Stories That Sell: Part 3

Note: I ran this series originally in 2012. Unfortunately, the individual articles got bungled up on the site in some sort of technical snafu. So, I am recovering them one by one in this reprise of the series.