AMPTP Hires New Crisis PR Firm as Strikes Go On

CEOs: “The issue isn’t financial differences with the Guild. The real problem is how people perceive us.”

From The Hollywood Reporter:

The Alliance of Motion Picture and Television Producers has hired a prominent Washington, D.C.-based crisis management firm to assist its messaging effort as the double actors and writers strike grinds on with no end in sight. The studios’ trade association has been under an unprecedented national spotlight in its four-decade history as the work stoppages lead to severe ripple-effect economic consequences.

The organization as well as the PR company, The Levinson Group, declined to comment. It’s led by namesake Molly Levinson, a former political director at CNN and CBS turned strategic adviser for corporate clients with reputational and risk concerns. She’s also known for her work on behalf of the restaurant Comet Ping Pong, countering “Pizzagate,” as well as the U.S. Women’s National Soccer Team in its campaign for pay equity.

Huh. Here is the U.S. Women’s National Soccer Team’s response to Molly Levinson climbing in bed with the AMPTP:

Whatever Molly and crew come up with (AI assisted?), I doubt it will erase the stench of desperation wafting from the C-suite offices.

Hey, AMPTP: This has NOTHING to do with how people perceive you. This has EVERYTHING to do with your greed, insolence, and myopia.

If you could manage to extract your head from your arse and get a whiff of the real life experience of the people who make the “content” which make you rich, perhaps then you could embrace the path of least resistance to ending this strike: A fair deal for writers and actors.

PR ain’t your ally. Common sense is.

For the rest of The Hollywood Reporter article, go here.

#WGAStrong

For the latest updates on the strike and news resources, go here.

Please consider contributing to the Entertainment Community Fund.